To celebrate 75 years of history, Randon, the largest semi-trailer manufacturer in Latin America and among the largest in the world, has launched in June a special commemorative series aimed at marking in memory a narrative that tells the brand's trajectory and development of high-performance products for cargo transportation around the world.
The commemorative line features all of Randon's technology and performance, the products come in the special color “New R 75” and have a distinctive finish and gold details. Moreover, they come with a certificate and personalized plaque with the client's name or logo. The transporter that purchases a product from the limited series will also have Randon Smart technology available on board and exclusive spare parts plans in the first year.
“In these 75 years, as we stated in the motto of the promotional campaign, we have pushed history forward. We want, with exclusive actions like this special series, to value the long-standing relationship with our clients. To celebrate this achievement, we present several new features that elevate our history and embrace the new moment we have reached”, highlights Randon’s COO, Sandro Trentin.
Around the world, Randon is the main Brazilian exporter of semi-trailers, with an international network made up of 190 distribution points. Cargo transport expansion history in the country and abroad is directly linked to Randon's evolution in meeting the demands of this segment, creating innovative and technological solutions that make the company a globally recognized player.
Check out the official English launch video: https://youtu.be/RQu7uMC4Ej8
In addition to the commemorative line, Randon also launched a campaign for internet that portrays the brand's legacy, narrating the past, present and future through research carried out at the Randon Memorial. Among the attractions of the production are the artificial intelligence resources to reconstruct exciting historical moments that show the development of the business over more than seven decades of operation.
Check out the official video: https://youtu.be/g4EzLq9C6Ho
